Details

Scope: Content Strategy, Content Production, Media House, Global Distribution

The first ever MDL Beast festival in Riyadh was uncharted territory - an unknown brand aiming to make a global impact. Our mission: create compelling video content that raised awareness, built excitement, and drove ticket sales, showcasing both local Saudi artists and international DJs while positioning MDL Beast as a must-see cultural phenomenon.

208 developed a multifaceted content strategy to immerse audiences in the MDL Beast experience before and during the festival. This included teaser films, artist features highlighting Saudi talent alongside international stars, behind-the-scenes sneak peeks, and daily highlight reels. By delivering content across social media and broadcast platforms, we amplified excitement, created buzz, and helped to establish MDL Beast as a global music festival brand.

Results

• Sell-out success: Over 450,000 attendees across three days
• Global reach: Coverage across 105 countries, with 4.7 billion media impressions
• Content delivered: 86 video files and 1,491 images housed on a bespoke Media House platform
• Cultural impact: Elevated Saudi Arabia’s music and arts scene, promoting cultural exchange and artistic expression
• MDL Beast has since become a recognised international brand, extending far beyond its initial festival

Content Highlights

• Promos, trailers and talent films
• Artist packages of images and video
• News milestone content and daily highlights