Details

Scope: 360° Immersive Activation, AR Experience, Social Media Content

Challenge:

Uber, as the Official Ride Partner of Manchester United, wanted to redefine global fan engagement and bring fans closer to the legendary Old Trafford stadium, the “Theatre of Dreams.” The challenge: create a unique, disruptive experience that activated sponsorship rights in a way that was innovative, memorable, and globally scalable.

Approach:

Working with Uber, Manchester United, COPA90 and Jaunt we produced a 360° immersive experience that transported fans from a 9m dome in Bengaluru, India, to the heart of Old Trafford.

The activation included:

“Where To?” 360° film: A 7-minute cinematic VR journey, giving fans a virtual tour of the stadium

Augmented Reality experience: Fans posed alongside the iconic Trinity Statue outside Old Trafford

Social media content: A 90-second 360° video version distributed on Manchester United’s Facebook page

Using state-of-the-art 360° cameras and AR technology, we delivered a fully immersive, interactive experience that made fans feel like they were physically at the stadium, while extending the activation globally through social platforms.

Results

• Over 8,000 fans experienced the dome activation in Bengaluru across three days
• Social media performance: 450k+ views and 9.5k likes for the 360 video
• Global campaign reach: 89 million fans, 31 million video views, 1 million engagements
• Exceptional ROI: 100x earned media relative to production spend
• Delivered a world-class, immersive brand experience that created lasting memories for fans of all ages

Impact

This campaign highlights our team's ability to blend immersive technology, creative storytelling, and global execution, delivering high-impact experiences for brands and audiences worldwide. It demonstrates our capacity to produce innovative content, across borders, at scale, and shows why leading global brands trust us with ambitious activations.